This, quite frankly, utterly spectacular display of hairy costumes is known as Kukeri. The short version is that it’s a Bulgarian tradition to scare away evil spirits. The long version you can find here: http://en.wikipedia.org/wiki/Kukeri
I’m off to Bulgaria to participate in the design week. Unfortunately kukeri usually takes place in January, so I’ll miss out on that! But I will be doing a workshop with my (fabulous) product designer collaborator Marina Dragomirova, so if you happen to be in the area please do pop in! http://edno.bg/en/one-design-week-2014/open-program/1264
Oh and one of our 3D sketches affectionately goes by the nickname “hairy guy” so I think that ties this post up rather nicely.
So this is a thing.